The “New Ugly” School of Design

Graphic design can only progress if practitioners continually look for unconventional methods to approaching a brief and challenging aesthetic ideas. “If you stay true to always asking ‘Why?’ and ‘Why not?’, you will always stay ahead,” he says. “It is always change that will evoke change.”

The critical design aesthetic is becoming popular, along the brutalist one in web design, and it’s great. I wonder what will be next.

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